Orlando-based aquatic management solutions company Bottled Ocean was recently lauded for its living exhibit, “Swamp in the City,” in promotion of HISTORY’s Season 3 premiere of Swamp People, winning a 2012 PRO Award for “Most Innovative Communication Strategy.” Season 3’s successful promotion efforts resulted in a 20 percent increase in premiere viewership over its previous season, and the exhibit attracted tens of thousands of visitors and more than 100 millions impressions.
In partnership with HISTORY and Civic Entertainment Group, the aquatic management specialists at Bottled Ocean transformed 5,600 square feet within New York City’s Chelsea Market into a living replica of a Louisiana swamp, where nearly one million acres of flooded forest, marshland and bayous are home to the Swamp People. The 12,100 cubic foot exhibit features over 6,500 gallons of water, live cypress trees upwards of 15 1/2 feet, over 1,000 plants indigenous to the region. Visitors were able to view the prime attraction; American Alligators and Red-eared Slider Turtles from a dock extending above the water.
“It was quite an adventure,” said Greg Lund, President/CEO of Bottled Ocean, who designed and built the living exhibit in less than 25 days with his partner Baron “Bear” Kozy and their team in Florida. Having created some of the industry’s most noted aquariums and commercial waterway projects, Bottled Ocean’s team of experts worked tirelessly to ensure that the living exhibit would accurately reflect the uniqueness of Louisiana’s natural habitat and provide a rare glimpse into the deep southern swamps.
Bottled Ocean is an innovative leader in full-service aquatic management with an unwavering commitment to environmental conservation. From custom residential and commercial tanks to large-scale waterway management, Bottled Ocean’s aquatic expertise is unmatched. Designing world-class tanks for celebrities and Fortune 500 companies, Bottled Ocean currently manages the world’s largest known Euryhaline exhibit at the Gaylord Palms Resort in Kissimmee, Fla. and recently constructed a 16-foot tank for the new Nemours Children’s Hospital at Lake Nona, which opens next month.
To read more about the exhibit and the award, visit: http://chiefmarketer.com/promotional-marketing/2012-pro-award-winner-civic-entertainment-group-30sixty-history
To view photos of the exhibit, visit: